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Making Hawke’s Bay decisions as a single entity

There have been many letters, many opinions and much of it written very it doesn't feel right to either add to this tome, or to introduce another angle on the same debate. The usual discussion points I could go on about being born in … [Read more]

How to select the best digital agency for your business – 3 options

This article explores three kinds of digital agencies, how they work and what type of business works best with them. I believe that in the absence of information like this, many business may revert to selecting an agency based on proximity to their … [Read more]

4 Personalisation Tactics Air New Zealand use to differentiate a commodity product

Flights are a commodity product where most airlines compete on price, then try and upsell during the experience or downgrade the economy experience so you are incentivised to upsell the experience yourself. Whether it be luggage weight add-on’s, … [Read more]

2015 Digital Marketing – Your 14 Point Business Owners Guide

In 2015, the gaps between those who have invested in a digital first approach to business and those who have not, will continue to gather pace. The following is a guide for New Zealand business owners that looks back on 2014 and makes recommendations … [Read more]

Optimise your social marketing with branded link wrappers

As more and more of social networking becomes a pay to play platform, posts must be optimised to maximise the opportunity to generate click through and conversion. In this article we cover why generic links aren't optimal for click through, and the … [Read more]

Google Penguin 3.0 update – will it affect your eCommerce business?

Google first released a search update called “Penguin” just over two years ago in April 2012. It penalised sites that were building links ‘unnaturally’. To create a link from an external site to your ecommerce site unnaturally is simple to do, you … [Read more]

Is your business ready for the .NZ domain launch Tuesday 30th Sep?

A new .NZ domain becomes available on Tuesday 30th September. For ecommerce businesses currently trading with a, the new .NZ brings up a few things to consider. Here's everything you need to know. .NZ Branding Considerations If you have a … [Read more]