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Where should Napier’s next Marketing Manager take retailing?

I don't know, but here's a few places to start removing constraints holding back Napier retailers. No I don't want the job, but happy to help for a city that is overrepresented by 'For Lease' signs. Recommendation for where i live from … [Read more]

Dude… where’s my ranking?

Recently I heard a story of a business that had years of hard work undone by the unscrupulous work of an agency who didn't really know what they were doing. They were doing "Old SEO" and attracted a manual Google Spam Penalty that saw their rankings … [Read more]

Why SMS matters more now than before social media

SMS is the connective tissue of multi channel marketing muscle. Often forgotten, unseen and less showy than the muscle it drives, SMS is the connective tissue of muti-channel marketing. So what changed? Communicating got hard Many channels require … [Read more]

How to backup your MacbookPro

There are two methods to ensuring you never lose the things that make up your digital life. A) Backup your MacBookPro B) Hope you never lose, drop or delete things on your computer. The second option requires no effort, just a little hope. … [Read more]

Buy Local v Buy Lazy – The next eCommerce frontier

I used to pride myself on buying local. Now, I Buy Lazy. If local retailers are the lazy purchase option, it's a win win. Google preferences locally based retailers selling products online, so it’s never been easier to browse and find what you’re … [Read more]

Mission Orientated Marketing (& Intelligence)

Knowing what your business mission is, makes your marketing efforts more effective. Think about what outcome you want from your marketing up front. These should be thought of in business terms not marketing ones. Here’s some examples: “I want to … [Read more]

What one attribute drives your business success (and it’s not what you think)

Operational efficiency OR innovation OR customer centricity. What competency does your business excel at more than the other two competencies? I ask this question of business owners regularly as it helps me gauge whether they've got something unique … [Read more]